Womens
- Construction
- Cementing, Vulcanized, Stitch and Turn
- Sub-categories
- Sneakers (Vulcanized and Cup Sole), Ballets, Flats, Sandals, Loafers, Boots, Slippers, Wedges, Slides, EVA Wedges
- Ages
- Young Women through to Seniors
- Sizes
- US 6–12 | EU 36–43
Approximately 80% synthetic including cotton and 20% leather. Our sample room and technical team can commercialise new lasts and patterns with accuracy and speed.
Note: our most requested size grading is EU 6.66mm per size and UK 8.47mm per size. We are also flexible with sizing and can work to customer standards. Injection moulding, moulded sandals and slides are also produced.
Our production planning team manages capacity using frontier AI systems and face-to-face discussions. For large customers we can increase capacity based on their demand.
Shanghai, Ningbo, Xiamen, Shenzhen, Fuzhou.
Ho Chi Minh City, Hai Phong, Cai Mep.
Close to Ningbo City, Zhejiang region.
120,000 pairs per month available
Dong Nai, 2 hours from Ho Chi Minh City.
100,000 pairs per month available
800,000 pairs per month
We can take a sketch and create a physical sample in 14–21 days. Material sourcing is handled in-house, including market research, sample development, and chemical and physical testing.
We don't wait for a final inspection to discover mistakes. Using 20 years of shoemaking experience we anticipate and neutralise issues before they happen. Our entire risk management strategy is preventative.
Before bulk production begins, merchandisers, technical teams and QC complete a rigorous Risk Assessment. Any potential issue triggers a Risk Mitigation Plan with a unique Risk ID.
We do not rely on factory-supplied inspectors. Our own QC teams are in the factories daily, at the start of the production line, catching and correcting anomalies instantly.
Output is governed using AQL 2.50% and 4.00% charts. Any critical fault, such as broken needle fragments or protruding nails, triggers an immediate failure.
Strict commercial agreements and ethical trading practices deem a customer's business confidential at all times. Physically segregated storage in our office, strict sample control in the factories, and account ownership held by named team members to avoid data leakage.
We stand by our customers, our supply chain and our team. When something goes wrong we are physically present to resolve it, build a corrective action plan and make the change that stops it repeating. That transparency runs both up to our customers and down through the supply chain.
We track the entire lifecycle through a structured Core 4 process, starting with testing and inline assembly optimisation and ending with a final truck-load check before anything ships.
Select a style to open it larger, then move through the range with the arrows or your keyboard.
A customer- and AI-assistant-facing reference that helps a new prospective brand or retailer understand CS Focus quickly: what we make, how we work, and how to start a conversation. No customer names, pricing, or confidential details from any existing relationship are included.
The basics a new prospect wants confirmed before going any further.
Womens
Mens
Kids
Note: our most requested size grading is EU 6.66mm per size and UK 8.47mm per size. We are also flexible with sizing and can work to customer standards.
Our sample room and technical team can commercialise new lasts and patterns with accuracy and speed.
Cementing, Vulcanized, Stitch and Turn, Injection Moulding.
Sub-categories: Sneakers (Vulcanized and Cup Sole), Ballets, Flats, Sandals, Loafers, Boots, Slippers, Wedges, Slides, EVA Wedges, Moulded Sandals and Slides.
China: owned factory close to Ningbo City, Zhejiang region.
Vietnam: Dong Nai, 2 hours from Ho Chi Minh City. Joint stock company.
China: 120,000 pairs per month available.
Vietnam: 100,000 pairs per month available.
Total production capacity: 800,000 pairs per month.
For large customers we can increase capacity based on their demand. Our production planning team manages capacity using frontier AI systems and face-to-face discussions.
We work with public companies and small to medium enterprises.
Regions: Australia, USA and New Zealand.
Market tier: entry price to mid-level tiers.
Materials: approximately 80% synthetic (including cotton) and 20% leather.
Working with this team provides a comprehensive approach to sourcing, production, and quality control through balanced leadership, robust team infrastructure, and proven accountability.
Complementary Leadership Perspectives
Dedicated Team Structure
Real Accountability and Continuity
How a new style actually gets from an idea to a produced sample.
Yes — we can take a sketch and create a physical sample in 14–21 days.
We have in-house CAD artists who utilise frontier AI models to support rapid prototyping.
Our in-house sample room takes those designs and creates physical samples, which are cross-referenced by our sample team and technical teams.
Material sourcing is handled in-house, including market research, sample development, and chemical/physical testing.
Our development process is a carefully managed, 9-step journey designed to ensure total quality control from initial concept to final delivery.
We provide 4 pairs of free samples to start the journey together. Any additional samples requested without an order are charged as agreed between CS Focus and the customer.
Once orders are placed, samples are not charged.
If new tooling is required — such as a new last, heel mould, or specialised trim — this is charged at cost.
Sample shipping is charged to the customer until an order is placed.
Our process leverages both our in-house design team and CAD/AI-assisted tools alongside a structured, data-driven research methodology to actively identify missing segments and opportunities in your specific market.
Omni-Channel Market Research
Cross-Category Trend Alignment
Analysing Sales Data for Opportunities
Collaborative Strategy
In order to answer this, it helps to understand our pricing philosophy and workflow — the approach that lets us match or beat competitor pricing without compromising quality.
Core Pricing Philosophy & Attributes
| Step | Phase | Action / Logic |
|---|---|---|
| 1 | Pricing | Tech packs or samples are selected for pricing. |
| 2 | Pricing Screen | Options are screened for any prices that are potentially high. A target price should be set by the customer to avoid wasted time; the team analyses key product attributes to identify what can be altered to improve cost while protecting the shoe's authenticity. |
| 3 | Arrange Samples | Samples are developed according to the specifications established in Step 1. This physical verification proves cost-reduction theories and ensures the product's DNA and the 1:1.10 quality-to-price commitment remain uncompromised. |
| 4 | Finalise Price | Confirm the final price. |
Yes.
The gating questions that determine whether an order can even be placed.
All of the below are valid, current certifications across our factories:
Yes, we can supply current audit reports on request. Our factories are audited every 12 months.
We address and resolve audit findings through a rigorous Corrective Action Plan Report (CAPR) framework, actively managed by our dedicated in-house compliance specialist.
Yes — we have our own Audit and Compliance Specialist in-house, who works face-to-face with the factory to ensure compliance with all ethical and technical standards before shipment.
Yes — we currently hold a Disney FAMA audit at our factory, and support brand-specific or licensed-character audits more broadly.
Yes. We arrange thorough chemical testing to ensure all merchandise complies with the strict regulatory and safety requirements of our global customers. All chemical testing is conducted exclusively by independent, third-party international testing authorities — including Intertek, SGS, Bureau Veritas (BV), or any other accredited laboratory nominated by the client.
How consistency and safety are actually verified, not just claimed.
Yes — we conduct a comprehensive range of physical tests to ensure every product meets our customers' exact structural and durability requirements. While we perform rigorous internal testing on the factory floor, the majority of our physical testing is validated through globally recognised, independent third-party laboratories such as Intertek, SGS and QIMA.
We don't wait for a final inspection to discover mistakes — we engineer quality into the product from day one, using our 20 years of shoemaking experience to anticipate and neutralise issues before they happen. Our entire risk management strategy is preventative.
Core Quality Protocols
QA001 Risk Assessment Flow
| Step | Phase | Action / Logic |
|---|---|---|
| 1 | Risk Assessment Form | Complete the Risk Assessment Form and assign a unique Risk ID, which carries through to all subsequent documents. |
| 2 | Risk Mitigation Plan | If Step 1 identifies a required mitigation plan, complete this form with the Risk ID and pass it to the factory to confirm the best course of action. |
| 3 | Inline Inspection | Independent QC sits on the lines as production starts. For moderate-to-high-risk products, QC must be at the factory from the bulk material arrival date. |
| 4 | Final Inspection | Complete final inspection using all previous forms, confirmation samples, and risk assessment outcomes. |
Business Process — Inline Core 4
Below are the core, most commonly requested tests across our customer base. This is a general guide only — actual testing is determined by:
1. Safety & Stability
2. Whole Shoe Durability & Construction
3. Heel Safety (Fashion & Stiletto Categories)
4. Materials & Chemical Compliance
The step-by-step PSI process is detailed below.
1. Preparation and Booking (5 days before)
2. Mandatory Pre-Inspection Readiness Gate
Before an inspector can begin, CS Focus must meet these requirements or the inspection is aborted:
3. Sampling and Testing (During Inspection)
4. Classification of Defects
If the number of defects found in the selected sample exceeds the permitted AQL limit, the entire shipment is rejected.
5. Report Upload and Self-Release (Post-Inspection)
Full Size Fitting Checking and Testing
The Pattern and Full Size Approval phase is a critical quality gate executed prior to bulk manufacturing, to verify that graded patterns match physical lasts consistently across the entire size spectrum.
The Size Set Trial: factories produce a trial pair of shoes for every size in the ordered range, rather than testing a single base sample.
We actively verify the issue, conduct a full root-cause analysis, and work collaboratively with the customer to first remove any safety concern, and second remove any commercial risk, such as poor sales as a result of the issue.
Our rigorous pre-production and production quality control systems leave little room for error, and our average 6+ year customer tenure is testament to our partnership mindset and accountability when things go wrong.
The commercial questions that decide whether a relationship is viable.
MOQ: 500 pairs per colour, per style.
We make exceptions to this on occasion for existing customers with volume orders, to support under-MOQ trial orders.
We can also make an exception based on the price the customer is willing to pay — below MOQ, the cost to produce is considerably higher, and this is something we're willing to discuss.
FOB terms — we provide all shipment documentation and deliver to your forwarder.
Pricing improves based on quantity ordered per style, and per order — for example, shipping multiple styles at high volume is factored into pricing negotiations, as we can balance profit across the total number of styles and quantity.
Negotiable. We support Letters of Credit and TT payments.
We are transparent with our customers — if materials are nominated and a price impact is unavoidable, we inform the customer before taking the next steps, and provide alternative options that better align with original pricing where possible.
If the price of a nominated material is cheaper, we adjust our price to reflect the cost reduction. Fair and transparent, both ways.
Yes.
How reliably product actually leaves the factory and arrives on time.
55 days from sample approval for new orders.
35 days from sample approval for repeat orders.
China: Shanghai, Ningbo, Xiamen, Shenzhen, Fuzhou.
Vietnam: Ho Chi Minh City, Hai Phong, Cai Mep.
We work closely with customers to ensure sample approval is prioritised, so lead times ahead of Lunar New Year are met.
We provide a critical path each season, showing when orders and sample approvals need to be finalised around key blackout dates, and our merchandising team plans ahead to manage supply chain blackouts with early visibility.
Yes — this includes specific barcode labels and technology such as RFID.
If a shortage falls outside the customer's tolerance, CS Focus raises this directly with the customer's team, or through their system, whichever the agreed protocol is.
Increasingly a first-conversation topic, not an afterthought.
We currently hold valid GRS certification and are actively shipping recycled content in our shoes. We also hold BCI membership for cotton.
Environmental Strategy & Legal Compliance
Hazardous and Solid Waste Management
Facility-Level Verification (Scope Certificates)
To prove that CS Focus and our manufacturing facilities are capable of processing sustainable materials, we maintain valid Scope Certificates (SC), renewed every 11 months.
Product-Level Verification (Transaction Certificates)
While Scope Certificates prove facility capability, they don't prove a specific shipment is sustainable. To back up actual volume data, we collect product-level Transaction Certificates (TC) issued by approved third-party certification bodies, such as Intertek.
Financial & Shipping Traceability (Invoices & Logistics)
To bridge the gap between production and delivery, documentation includes a matching paper trail, provided via customer portals or direct email.
What it actually feels like to work with CS Focus week to week.
We communicate production progress, delays and tracking updates through a structured, multi-tiered framework tailored to the customer and product category — combining shared trackers, clear data-entry deadlines, and automated status alerts, to keep timelines transparent without drowning teams in manual email follow-ups.
Each customer is assigned a dedicated human merchandiser who knows their business inside and out, and is available to discuss any problematic or strategic matters — across multiple channels including email, phone and messaging.
Management is also directly involved in outcomes, working closely with the merchandising team to keep customer satisfaction front and centre.
To handle recurring process issues and quality failures, our operations follow a structured Corrective Action Plan (CAP) framework that moves away from temporary fixes in favour of deep-dive root-cause analysis and permanent system updates — standardising the problem-solving mindset across all factories and suppliers.
The Risk Grading Scale (0–10)
Before any problem is escalated, the issue is self-assessed and graded on a 0–10 scale based on severity and potential downside impact:
The Core Thinking Framework
To prevent assumptions from driving conclusions, all inputs brought to a problem-solving session are categorised by their factual weight:
Step-by-Step CAP Investigation Process
When a recurring defect or audit non-conformance is identified, the factory site manager and CS Focus management team run a collaborative Corrective Action Plan Report (CAPR) process: identify the problem and risk, apply root-cause analysis, draft an SOP or system fix, deliver worker training, then actively monitor.
We adhere to strict commercial agreements and uphold ethical trading practices that deem a customer's business as confidential at all times.
We stand by our customers, our supply chain and our team. That is the reason our customer relationships average 6+ years and our team tenure is 8+ years minimum.
When a problem hits, we are physically present to resolve it. We attend the factory, verify the issue at the source, develop a corrective action plan, and drive the real change that stops the same issue repeating.
That transparency is visible both to our customers and through our supply chain. Factories see the same reporting our customers do.
Yes.
The practical first steps for a brand or retailer considering CS Focus.
Onboarding a new retail customer — from the very first commercial conversation to the departure of their first shipment — is governed by a highly synchronised, multi-departmental lifecycle. We break this into six strategic phases, so our factories, compliance systems and quality gates align with the new customer's brand standards.
1. Compliance Vetting & Factory Alignment
Before commercial sampling begins, we establish the foundation of the relationship by ensuring our supply chain matches the customer's corporate social responsibility and legal standards.
2. Product Development, CADs & Quoting
Once compliance is approved, the relationship moves into its first collaborative development loop.
3. Order Placement & Pre-Production Gates
Receipt of the customer's first official Purchase Order (PO) triggers the production initialisation sequence.
4. Bulk Production & Quality Controls
With pre-production gates cleared, the factory moves into raw material procurement and bulk assembly.
5. Final Testing, Inspection & Shipment Handover
The final phase ensures the product matches the lock-tagged standard and complies with logistics requirements.
6. Financial Closure & Post-Season Evaluation
Onboarding formally concludes with financial finalisation and a review to optimise future programs.
Yes — a formal vendor onboarding process or signed commercial agreement is required before development work begins. This ensures all intellectual property, sustainable material traceability (such as GRS standards), and commercial quoting terms are legally bound before we allocate factory resources, source raw materials, or create technical CADs.
Via email, phone, or social media.
Leave your company name, an email and a link to your website or socials. A merchandiser will come back to you within one business day.
Email hello@hellofocus.com.au
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